KSU Professional Sales Students Rise to the Occasion in Fourth Annual TK Elevator Pitch Competition

KENNESAW, Ga. | Oct 28, 2025

During the fourth annual TK Elevator Pitch Competition, Ƶ saw its students rise to the occasion— literally.

The annual Elevator Pitch Challenge, a highlight of KSU’s Professional Sales program, took place at TK Elevator’s offices in Atlanta. As one of the world’s leading manufacturers of elevators and escalators, TK Elevator provided the perfect backdrop for the challenge, where each student had 60 seconds to pitch their personal brand to company executives while ascending 420 feet in Atlanta's fastest elevator.

The competition began with 28 contestants, but only the top four finalists advanced to the final round held in TK Elevator’s production studio. The live-streamed finale added an extra layer of excitement and tension, as participants faced the pressure of performing in front of broadcast cameras, a panel of judges, and TKE leadership.

finalists of the TK Elevator Pitch Competition posing with their trophies

This year’s winner, senior and Entrepreneurship major Jacob Orr, impressed judges with a confident pitch that highlighted his desire to serve the public. “TK Elevator consistently serves its customers with the safest and most innovative solutions,” Orr said during his pitch. “This aligns perfectly with my mission to effectively serve others, which I'm going to utilize in solutions that continue to keep the world moving forward.”

Orr ranked second in last year's competition: an achievement he says set him up for this year’s victory.

“That was the first time I got to make a real splash with the sales team,” he said after the competition. “To come back again and finally take first place is an immaculate feeling. I’ve got to thank TKE, my coaches, and everyone I’ve practiced with. This wouldn’t be possible without all their resources and support.” The competition is not only a personal challenge for the contestants, but also a testament to the collaborative environment the KSU Professional Sales program aims to create. Students tirelessly practiced their pitches with faculty, sales program peers, family members, and even strangers in the weeks leading up to the event.

TK Elevator Competition winner Jacob Orr providing his final pitch to executives at TK Elevator

“In a way, everyone around me has been my mentor,” said third-place finalist Aamiyah Smith. “I've been asking everyone to listen to my pitch to give me feedback, even random people around campus.”

The TK Elevator Pitch Competition is not only an opportunity for students to hone their personal brands and speed-selling skills, but also network with TKE recruiters. “We have several TK employees now who came from this competition,” said Brent McCulloch, Senior Lecturer of Professional Sales at KSU’s Michael J. Coles College of Business. “It's a great way for the company to see our students in action.”

TK Elevator’s Area Vice President Adam Luckey agrees, adding that watching the event evolve over the years has been as gratifying as meeting the fresh and capable talent KSU has to offer.

“This is an event that we look forward to every year,” he said. “The talent and the effort they bring to the table never ceases to amaze me every single year.”

As the competition continues to grow, it remains a unique opportunity for KSU students to gain real-world experience by selling themselves and connecting with industry leaders—key steps in launching their careers.

“It’s very gratifying to be a part of this program,” said McCulloch. “It’s actually fun to take in students who think sales is a tricky business and manipulative. By the time they go through the sales program, they find that our job is to make people's lives better. We try to find out what people's needs are and try to fill those needs.”

-Casie Wilson

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